Introduction

  • in March 2019 Facebook opened access to its ads library API which contains “data on every active and inactive ad about social issues, elections or politics”
  • Aim: introduce the Facebook API dataset and
    • illustrate its usefulness by an analysis of German parties in the context of the EP election
  • In this presentation:
    • show the API
    • descriptive info on the metadata of ads by German parties
    • micro and macro targeting
    • issue ownership

Ads of selected candidates (1 April-26 May, 2019)

Total spending on ads

Total Number of Impressions

The most expensive ad